There is no such thing as a “done for you” marketing solution.
There are two marketing solutions:
- Done by you
- Done with you
Done by you (very rare in dentistry) – your internal team cover all the bases in digital and direct marketing and get things done on time.
Done with you – your internal team cover 80% of the bases and sub-contract a crucial 20% to experts.
Please avoid “done for you” – the idea that you can sub-contract your marketing and get back to the dentistry and/or the admin – is a dangerous myth, guaranteed to produce frustrated agency-swapping cynics.
Part of my work is to help clients to understand this and then:
- train and coach their teams to do the 80% that they have to do
- monitor the activities of their agencies to make sure they meet targets and deadlines for their 20%
Marketing is a “done with you” team event.
My goal is to achieve a happy clients with a positive ROI on their marketing budget.
I also want to work with happy agencies secure in the knowledge that they aren’t going to:
- take the blame for things they couldn’t control and
- take the credit for things they didn’t do