Author Archives: Chris Barrow

6 minutes on marketing

Posted on August 23, 2016 by Chris Barrow

 

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Cupcakes and customer service

Posted on August 22, 2016 by Chris Barrow

A guest post by Suzanne Stolberg Anyone who has heard Chris’s approach to not tolerating dental patients who are looking for the cheapest deal will be familiar with his fabulous script for not treating them. It’s a great business version … Continue reading →

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Seriously

Posted on August 20, 2016 by Chris Barrow

You all know how much I love my taxi-driver stories because they demonstrate the triumph of the human spirit, of love and endeavour over hardship, one person at a time. I live in a community where nameless individuals think it’s … Continue reading →

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Going for Gold

Posted on August 19, 2016 by Chris Barrow

I’ve already praised the Team GB coaches this week. Last night I listened to a brief interview with Jade Jones’s Taekwondo coach Paul Green after her semi-final win and on the road to her second gold in the early hours … Continue reading →

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Attention and the business we are really in.

Posted on August 18, 2016 by Chris Barrow

In an information-rich world, the wealth of information means a dearth of something else : a scarcity of whatever it is that information consumes. What information consumes is rather obvious : it consumes the attention of its recipients. Hence a … Continue reading →

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Politics, Sport and Pride

Posted on August 17, 2016 by Chris Barrow

Politics I’m apolitical 99.999% of the time and rarely tempted to comment unless there is a life-changing event such as Brexit or the possibility of a racist, mysogynist property developer with his finger on the trigger of the most powerful … Continue reading →

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RAW from Florin Cofar

Posted on August 15, 2016 by Chris Barrow

RAW from Florin Cofar on Vimeo. My thanks to my friend Dr. Razvan Savu for bringing this to my attention. I’m not qualified to comment on the dentistry but the digital workflow is fascinating. Enjoy for 3:54.

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Negative reviews – a response

Posted on August 12, 2016 by Chris Barrow

Hi Chris! I read your latest post: https://christopherbarrow.me/2016/08/11/reviews-heaven-or-hell/ You may already be going down this track, but we’ve been in touch with NHS Choices regarding some other issues recently, and although they often refuse to remove reviews, they do have a … Continue reading →

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Reviews – heaven or hell?

Posted on August 11, 2016 by Chris Barrow

An email from a dental practice owner this week has me thinking: We are getting some poor reviews on NHS choices , some look a bit suspicious and overtly malicious and we may well be getting confused with another NHS … Continue reading →

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Training marketing champions

Posted on August 10, 2016 by Chris Barrow

I’ve been working with three brand new in-practice marketing champions (as well as the Group Marketing Co-ordinator) this morning at Genesis Dental Care, a Derbyshire-based mixed micro-corporate that wants to make a difference. Refreshingly, the owners are driven by issues … Continue reading →

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