Author Archives: Chris Barrow

Getting attention

  In the ratings war for the attention of your potential new patients/clients, your marketing collateral is human interest. It matters not how amazing your premises look, how well qualified your team are or how innovative your technical solutions (I … Continue reading

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Human nature (why odd people can’t ask for referrals and what to do about it)

Day #3 of thoughts about Word of Mouth marketing in 2016. I’m often asked: “How do I get my team to ask for referrals?” Many is the time that I’ve observed the associates whose business cards are gathering dust in … Continue reading

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The End of Treatment Conversation

Carrying on with yesterday’s theme (and my current obsession) that Word of Mouth marketing (both analogue and digital) is far more effective than throwing money at the problem, here’s a conversation that was developed with my clients for either a¬†Dentist … Continue reading

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Why WOM is the real answer to hitting your marketing targets – and why it doesn’t get done.

I was struggling to get a 35-person financial services sales team to ask for Word of Mouth recommendations back in 1986. In fact, the majority of them preferred making 100 cold telephone calls a week, to get 90 rejections, 10 … Continue reading

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On tour!

6-8 October sees the return of the BDIA “Showcase” at London’s Excel conference centre (that’s just 4 weeks away). Make a note to visit the Planmeca¬†stand (E70). It’s going to be busy! We will be running back to back 1-hour … Continue reading

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The 80/20 rule in a monopoly

Manchester Airport Terminal 3, Friday morning at 06:30. My flight to Belfast this morning is delayed by 30 minutes (so far) and I have an unexpected moment to observe the crowds around me. Mainly holidaymakers, with a selection of intoxicated … Continue reading

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De-tox and preparation

1st September 2016. 59 days to the Dublin Marathon. Time to de-tox and prepare. As of today: no more alcohol (except for my quiet birthday party) back on to Paleo nutrition (CLICK HERE to learn more) building up the miles … Continue reading

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To buy or not to buy?

It can often be a tough decision, especially your first purchase of another practice, sometimes after years of commercial solitude. The SWOT analysis above is a quick and easy way to evaluate the issues to be considered. Far too often, … Continue reading

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Filming, Fun and Far-flung Destinations

A hugely enjoyable time at Dental Focus yesterday, working with Krishan and the team on the creation of extensive video material for their future marketing. Main focus for CB, the “remake” of our original 2010 videos on “the 7 P’s … Continue reading

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You said…

There is something unsettling about being at the receiving end of: the dental patient who says “you said this treatment would work” the web developer client who says “you said this site would be ready by today” the coaching client … Continue reading

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