Category Archives: business

De-tox and preparation

Posted on September 1, 2016 by Chris Barrow

1st September 2016. 59 days to the Dublin Marathon. Time to de-tox and prepare. As of today: no more alcohol (except for my quiet birthday party) back on to Paleo nutrition (CLICK HERE to learn more) building up the miles … Continue reading →

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To buy or not to buy?

Posted on August 30, 2016 by Chris Barrow

It can often be a tough decision, especially your first purchase of another practice, sometimes after years of commercial solitude. The SWOT analysis above is a quick and easy way to evaluate the issues to be considered. Far too often, … Continue reading →

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You said…

Posted on August 24, 2016 by Chris Barrow

There is something unsettling about being at the receiving end of: the dental patient who says “you said this treatment would work” the web developer client who says “you said this site would be ready by today” the coaching client … Continue reading →

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6 minutes on marketing

Posted on August 23, 2016 by Chris Barrow

 

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Cupcakes and customer service

Posted on August 22, 2016 by Chris Barrow

A guest post by Suzanne Stolberg Anyone who has heard Chris’s approach to not tolerating dental patients who are looking for the cheapest deal will be familiar with his fabulous script for not treating them. It’s a great business version … Continue reading →

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Attention and the business we are really in.

Posted on August 18, 2016 by Chris Barrow

In an information-rich world, the wealth of information means a dearth of something else : a scarcity of whatever it is that information consumes. What information consumes is rather obvious : it consumes the attention of its recipients. Hence a … Continue reading →

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RAW from Florin Cofar

Posted on August 15, 2016 by Chris Barrow

RAW from Florin Cofar on Vimeo. My thanks to my friend Dr. Razvan Savu for bringing this to my attention. I’m not qualified to comment on the dentistry but the digital workflow is fascinating. Enjoy for 3:54.

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Negative reviews – a response

Posted on August 12, 2016 by Chris Barrow

Hi Chris! I read your latest post: https://christopherbarrow.me/2016/08/11/reviews-heaven-or-hell/ You may already be going down this track, but we’ve been in touch with NHS Choices regarding some other issues recently, and although they often refuse to remove reviews, they do have a … Continue reading →

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Reviews – heaven or hell?

Posted on August 11, 2016 by Chris Barrow

An email from a dental practice owner this week has me thinking: We are getting some poor reviews on NHS choices , some look a bit suspicious and overtly malicious and we may well be getting confused with another NHS … Continue reading →

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Training marketing champions

Posted on August 10, 2016 by Chris Barrow

I’ve been working with three brand new in-practice marketing champions (as well as the Group Marketing Co-ordinator) this morning at Genesis Dental Care, a Derbyshire-based mixed micro-corporate that wants to make a difference. Refreshingly, the owners are driven by issues … Continue reading →

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