Things I hear every week:

We used to…..

• have daily huddles
• hand out referral business cards
• ask for word of mouth recommendations
• send out a regular patient newsletter
• advertise on the radio
• have fun and regular team meetings before they sold the business

I used to…..

• eat well
• read books
• play golf
• go to the gym
• spend time with the kids
• drink less
• enjoy the dentistry
• spend a lot less time looking at notifications on my phone

Strange, isn’t it, how the “used to” list is almost always a list of things that are good for our business and for us?

In which case – what the hell are we doing with the time that the “used to” list has freed up?

As I recently commented to a friend who asked why Coach Barrow had gone solo again:

“I’ve decided that I want a lifestyle business – primarily because I want a lifestyle.”