Here’s what dentistry 2016 looks like through the eyes of the patient:

The beginning game:

• I decide it’s time to do something about my teeth because a trigger event has taken place in my life or is confirmed for the near future
• I hear about your dental practice (or your dentist) from a trusted friend
• I search for your web site on Google (organic) or
• I connect with your practice via a friend’s social media channel
• I visit your web site
• I read your online reviews
• I download your free guide in return for my email address and my consent for you to send me a newsletter
• I follow your social media posts
• I read your newsletters
• until I’m ready…..

The middle game:

• I contact you via the web, telephone or personal visit
• I attend an initial assessment and/or consult
• You listen
• You present your treatment plan
• I decide to proceed when all of my questions have been answered satisfactorily and I trust, respect and like you

The end game:

• You deliver a first class clinical outcome and customer service experience
• I’m so pleased that I’m happy to comply with your requests
  • for online reviews
  • for recommendations
  • for a written or video testimonial
  • to join your membership plan
• I tell a trusted friend about your dental practice (or your dentist)