Is the “selfie” part of marketing?

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We now upload 1.8 billion photographs to The Cloud every 24 hours.

Interesting terminology there….

  • Upload – as if it is travelling upwards
  • The Cloud – into some kind of blue sky

Jack Dee had it right years ago:

“they tell us we are “surfing” the internet – actually, we are just typing”

I would suggest that most of those photographs are being launched into their heavenly trajectory from a smartphone, whether it’s the billion iPhones now in circulation or some other alternative, such as the exploding Samsung Galaxy Note7 that has now been banned in-flight by the FAA.

Irrespective, I’m also going to suggest that the majority of those photos aren’t compelling views of famous landmarks and landscapes – I’ll bet they are pictures of us.

I get some funny looks from dental folks when I suggest that the “before and after” teeth and gum shots are for clinical journals and not for your social media or web sites.

Just yesterday, a client shared with me some suggested billboards from a graphic design company that included those inevitable stock photos of the gloriously handsome and attractive (young and old) couples that dental companies favour.

The square-jawed 55-year old male, the glamorous granny, that gorgeous millennial couple.

I don’t identify with those people and I’ll bet your patients don’t either.

The stock photo is as out of place in modern practice marketing as an intellectual at a Trump rally.

Human interest via social media?

It’s called FACEBOOK.

Not GUMBOOK or TOOTHBOOK.

So if you are going to have an actively managed Facebook Page for your practice (and you should) – then fill it full of happy faces – patients and team (with the appropriate consents).

Same goes for all of your marketing.

You are going to hear me say this over and over:

YOUR PATIENTS ARE YOUR MOST VALUABLE MARKETING COLLATERAL.

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