Author Archives: Chris Barrow

Thinking about my week

On the 06:40 from Cardiff Central to Leeds (via Birmingham New Street) in a first class carriage (thank you Phillippa) and with reasonable wifi and my Bose wireless headphones banging out the Funky House London podcast whilst I work through … Continue reading

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Allo!

Google are now rolling out their challenge in the instant messaging market (not yet in the UK) and, according to the USA reviews, it’s looking very good and performing well (let’s just remind ourselves that there are many more Android … Continue reading

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Is the “selfie” part of marketing?

We now upload 1.8 billion photographs to The Cloud every 24 hours. Interesting terminology there…. Upload – as if it is travelling upwards The Cloud – into some kind of blue sky Jack Dee had it right years ago: “they … Continue reading

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All about the patient experience (with passing reference to the game of chess)

Here’s what dentistry 2016 looks like through the eyes of the patient: The beginning game: I decide it’s time to do something about my teeth because a trigger event has taken place in my life or is confirmed for the … Continue reading

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FIDES – The Forum for Independent Dental Entrepreneurs

I’ve been party to a conversation over the last 6 months in which the participants have been the independent owners of micro-dental groups who have requested a completely non-commercial study club within which they could exchange “best practice” ideas for … Continue reading

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What exactly do you do?

  My new web site is due to launch next week and, with the help of Dental Focus, we have given serious thought as to how it should look. When we are asked the question “what exactly do you do?” … Continue reading

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A word or two about price lists

“Should we publish our price list?” A question that continues to surface after all these years. The answer is always a “yes”, whether you have a printed version or one visible on the web. And the mantra for many years … Continue reading

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Used to…..

Things I hear every week: We used to….. have daily huddles hand out referral business cards ask for word of mouth recommendations send out a regular patient newsletter advertise on the radio have fun and regular team meetings before they … Continue reading

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The Campbell Academy Education Programme 2017

I’m including the digital brochure for the 2017 programme at the end of this post. I’m delighted to be included as a guest lecturer again on The Year Implant Course and thoroughly enjoyed my opportunity to speak at the 2016 … Continue reading

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Google increases the importance of reviews

The “other” event of the weekend (apart from my 63rd birthday celebrations) was the announcement that, with immediate effect, Google are going to increase the variety of reviews they include in organic search to include: their own Google reviews “critics’ … Continue reading

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